Real President Florentino Perez and Antonio Lucio, HP’s Global Marketing and Corporate Relations Director, recently announced a historic sponsorship contract.

Real Madrid and HP have just signed a sponsorship agreement at the event held at the headquarters of the Spanish Royal Club. HP will become the first brand in Real’s 121-year history to have its logo printed on Real Madrid’s sleeves, on both the men’s and women’s football teams as well as on the reserve team. Coach Carlo Ancelotti, captains Nacho and Modric of the men’s team, and Ivana and Kenti Robles, captains of the Real women’s team, also attended the event.

Real Madrid players will launch jerseys with the new sponsor logo on February 5, in the match against Atletico Madrid at Bernabeu Stadium. “HP and Real Madrid are two iconic global brands that share a passion for satisfying fans, delivering outstanding productivity and creating a positive impact on the community. We are honored to partner with Real Madrid and we see many exciting opportunities to harness the power of HP technology and brand to create Incredible new experiences for fans.”

According to experts, by printing the HP logo on the sleeves of the jerseys, Real Madrid will earn 70 million euros annually from this global brand.