“Macht’s mit Qualitat,” abbreviated as MMQ, means “Made with Quality.” This theme functions as the source of inspiration for the line’s elevated apparel and footwear. This season of MMQ, which ushers in a new era of sophistication and excellence, draws inspiration from minimalist Scandinavian design principles and showcases refined craftsmanship and construction. This timeless collection reinterprets and refines iconic streetwear items for the twenty-first century.
The MMQ collection’s enduring quality is an ideal complement to the storied legacy of Thierry Henry. Since his induction as one of the inaugural players into the Hall of Fame of the Premier League, the French football legend’s name continues to be associated with an aura of distinct European allure and sophistication. With his refined and classic fashion sense, he is capable of making a striking statement without shouting. The MMQ collection features contemporary fittings, premium materials, and subdued hues that mirror the on-field and off-field attributes of Thierry.
Thierry Henry responded, “Who is the judge? Quality is what you value, what you strive for, and what represents you.” When prompted to define quality, Henry stated, “Who needs to judge?”
Premium materials, subdued hues, and clean lines characterize the designs of these items, which offer an elevated take on traditional streetwear. A material combination comprising velour with a plush texture and a color scheme of neutrals with purple and orange undertones is incorporated into the footwear. The MMQ collection revitalizes established designs such as the Suede VTG, Easy Rider, Ralph Sampson, Slipstream Mid, and Suede Crepe, in addition to introducing more contemporary styles including the Suede Mayu, Mirage Sport, and Wild Rider.
The garments pay homage to the timeless designs of athletic and street wear while reimagining them to suit the aesthetic preferences of contemporary minimalists. The construction of hooded sweatshirts, pocket sweaters, and sweatpants is not intended to differentiate them, but rather to enhance their quality. Featuring premium materials, understated designs, and a subdued color scheme, the apparel effortlessly complements any ensemble.
Thierry Henry campaign photographs were captured by Danny Kasirye, a director and Ugandan-British photographer who maintains a dual residence in London and New York. Recent high-profile assignments have featured his distinctive take on fashion photography, which is inspired by his incessant pursuit of originality and nonconformity. Danny, as he does with every subject, requested that Thierry take a few candid photos of himself at the conclusion of the shoot.
Danny remarked, “It was a pleasure to collaborate with Thierry because he was such a professional and so comfortable in front of the camera.” “On numerous occasions, he displayed the exact same assurance in front of the goal.” “Being one of my all-time favorite football players, that day was beyond incredible for me!”