NBA stars have always been seen as fashion icons who set worldwide trends. LaMelo Ball, a fashion enthusiast, launched his designer lifestyle clothing brand LaFrance last year and is now collaborating with Memorigin, a Hong Kong-based tourbillon watch brand, to create “Melofaith,” a high-end watch brand.
Melofaith launches its first luxury item, the LaMelo Ball-style “RARE Tourbillon”. The tourbillon’s classic elegance is broken by the watch’s flaming red color, tonneau-shaped case, and red camouflage rubber strap.
The street graffiti-style skeleton dial features LaMelo Ball’s first tattoo, “FEAR” and “GOD” on his wrist at 16, and a doodle of his name. A silhouette of LaMelo Ball and the “number 1 with wings” represent him as the “Golden Child”.
The watch comes in two versions: the ordinary version with a black PVD tonneau-shaped steel casing and the diamond version with 226 diamonds. Both are stunning and suitable for various people.
A hand-wound tourbillon movement with a 40-hour power reserve and 28,800 vibrations per hour powers the watch. The tourbillon is engraved with “MELOFAITH” to make the watch stand out without losing stability.
“Melofaith” is based on LaMelo Ball’s religious beliefs, which give him the strength to confront every game with dedication and endurance. LaMelo Ball created his brand to convey his ideology with fans. Religion is his spiritual cornerstone, and faith and confidence have helped him become a great athlete.